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Logistics provider rebrands, looks ahead

Before embarking on an ambitious growth path, global logistics provider JF Hillebrand has rebranded.

The 175-year-old company is now Hillebrand. “This unifies previously acquired companies Trans Ocean Bulk Logistics and Satellite Logistics Group (SLG) into one core brand for a stronger identity,” says Cees van Gent, CEO and chairman of the executive board of Hillebrand. “The unification also enables Hillebrand to present its specialised logistics solutions under one name.”

Before, JF Hillebrand focused on cased and bulk alcoholic beverages. “Bringing our brands together makes us a stronger team and lays the foundations for an even stronger future.”

Hillebrand’s new country director, Johan Coetzer, took up his position in October, and is based in Stellenbosch.

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