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Mrs SA hopeful in the semis

Local Stellenbosch resident Natalie Jordaan was recently promoted to the semi-finals of the 2020 Tammy Taylor Mrs South Africa beauty pageant.

The 34-year-old heard the news on 9 August via live stream following a Zoom call with judges the previous day.

“The judges asked us questions,” Jordaan related, “and they also had access to our introduction videos and other social media campaigns we had done for five months during lockdown.

“Honestly, I thought that I messed up my answers so much during the judging.”

Jordaan had her doubts about being selected for the next round, but ended up surprising herself.

“I think it shows the power of authenticity on social media. The judges can see who you are, and what makes you unique or different from other contestants.”

Due to the Covid-19 pandemic the competition’s regular procedures had to change and be adapted to lockdown restrictions. The contestants had to use social media to promote their journey as well as impress the judges.

“This was very hard for me, because having lived in China for the last five years my Facebook account was as good as inactive, and I had never had Instagram or Twitter in my entire life,” Jordaan said.

Apart from Mrs SA campaigns, she also has her own projects.

“I have been running a soup kitchen and coordinating donations and putting together food parcels for impoverished single mothers and orphaned children in our local communities.” Jordaan recently teamed up with Thando Dyantyi, a local filmmaker from Kayamandi, to make a video of international dances with help from internationally-based friends.

“It was so much fun and really sent a positive message during lockdown,” she said.

Jordaan is job hunting, a process she has not allowed to get the better of her. “I have learnt life throws many obstacles in one’s path, but what truly matters is what one makes of them.” She explains she also appreciates the time at home with her kids.

The next event is the Women4Women charity breakfast, which will take place in mid-October in Johannesburg. Afterwards, the next round of judging will take place in November.

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