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Sport
SuperSport to play a more decisive role in sport’s future

SuperSport has recommitted itself to its proud history of growing sports across the continent with the launch of SuperSport Schools, a ground breaking initiative to change the future of South African school sports.

As part of the strategy, SuperSport acquired a majority stake in Schools Sport Live, which will see the business rebranded as SuperSport Schools.

School sports are the foundation of South Africa’s sporting success, and this venture will aim to identify and expose young talent by broadcasting as many schools sporting fixtures as possible.

The production plan will embrace new technology by giving schools access to innovative artificial intelligence-based production to deliver a dynamic multi-screen viewing of schools and youth sport.

Outside the coverage across SuperSport channels, the SuperSport Schools mobile application will provide parents and other interested parties access to viewing school sports anytime, anywhere, live and on demand.

SuperSport Chief Executive Marc Jury says the success of school sports is fundamental to producing a winning sporting nation.

“This initiative is a natural extension of our mission to play our part to grow the pipeline for South Africa’s future sporting heroes,” he said. “Schools Sport is the foundation from which great sporting nations are built. The stronger the foundation the brighter our future sporting stars can shine.”

Proteas netball captain Bongi Msomi and World Cup winning Springbok Lukhanyo Am will lead the campaign, with the hope of taking SuperSport Schools to every corner of the continent.

Both stars were discovered late in their careers and speak directly to the gap the new platform is trying to close. The focus will be on netball, hockey and rugby in the implementation phase, with cricket and water polo to follow as the programme extends.

This initiative would not be possible without enabling partner Nashua. Its national footprint of engineers provide a world-class service offering to install, maintain and support the project, especially as it has a great understanding of the schools’ infrastructure environment.

The company will play a key part in rolling out the artificial intelligence automated cameras designed to produce and distribute live plus highlight content via the mobile application and social/digital channels.

Corporate South Africa and businesses will have an opportunity to be involved in the initiative, with specialised commercial sponsorship packages available to enable and fund the installation of the camera equipment across regions and schools.

School sport is well and truly alive.

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