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Sport
Using sport to create a brighter future

L’Avenir Wine Estate partnered with Sanzaar and Mitsubishi South Africa to raise funds for sports development in Stellenbosch through the Hands-on Sports Initiative at its Pebbles Project Afterschool Centre.

By harnessing the mutual ties of L’Avenir ambassador and World Rugby referee, Jaco Peyper, sports development in Stellenbosch will receive a welcome boost through a fundraising that took place at L’Avenir.

In the spirit of sharing and skills development, the Sanzaar referees were taught the basics of viticulture by learners from L’Avenir’s Pebbles After School Care Centre.

L’Avenir’s Hands-On Garden was established to honour the skills and craft of its vineyard workers. T

he garden is also used in a special viticulture curriculum, in which the Pebbles learners get exposed to the craft of viticulture and so also gain a better understanding of the work that many of their parents do.

“L’Avenir means ‘the future’ in French,” explains Director of Human Resources Rebekka Swiegers.

“It is only fitting that the estate prioritises education and creating opportunities for the farming communities and the surrounding properties.

“The estate established the L’Avenir Pebbles Project Afterschool Care Centre in 2008, which was the start of a journey of education and long-term, sustainable skills development.”

Sports development is a significant part of this drive.

The L’Avenir Sports Development Project is supported by the French Embassy in South Africa as well as prominent brand ambassadors, such as Jaco Peyper and the former Blitzbok captain Philip Snyman.

According to Peyper, his involvement at the estate has revealed remarkable similarities between the essence of winemaking and rugby refereeing. “Just like referees, winemakers need to be able to be precise, but also think on their feet,” he explained.

“I can also personally relate to the estate’s ambition of catalysing positive change in South Africa through sport. Sanzaar was therefore proud to have its conference at L’Avenir and to donate the funds and sports kit raised to the sports development project.”

Peyper’s sentiments were echoed by another L’Avenir ambassador, former New Zealand rugby player and World Rugby referee Glen Jackson.

“L’Avenir terrifically embodies the balance of truly being rooted in both its local terroir and communities, but makes an international impact with their wines.

From an international perspective, the L’Avenir Sports Development Project is truly inspiring, and my hope is that we will soon see an international sport star (or perhaps referee!) as a result of their remarkable efforts.

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