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Staff rewarded for grit

For the first time in the history of the Beefmaster Group, it will be paying a special bonus to almost 1 000 people.

Last week, Beefmaster announced in a press release that it will be paying special Covid-19 bonuses to staff as a way of thanking them for “sharing the pain” brought on by the pandemic.

“The special bonus, almost equivalent to a 14th cheque or an additional month’s salary, will be given in the spirit of thanking staff for riding out a very tough year in the name of the group,” says Louw van Reenen, Beefmaster Group chief executive officer.

These figures do not include separate awards under performance-based bonuses, and are over and above any other regular financial compensation awarded by the group to employees.

Although the Beefmaster Group did not experience a boom in business in 2020, it still decided to go ahead with the special bonus pay-out to staff.

“Financially, volumes, throughput and production at our Kimberley meat processing facility have declined in recent months,” says Van Reenen.

“Although this has had a negative impact on turnover, we feel that it is the right thing to do to look after our staff.”

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