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Sport
Cycling route to attract tourists

Provincial Minister of Economic Opportunities Beverley Schäfer recently launched the fourth route in the Western Cape Government’s Cape Cycle Routes network in Swellendam.

The Overberg Meander is a 370 km trail that can be ridden over three to six days, taking you from Swellendam to Elgin.

The route includes some of the most spectacular scenery the province has to offer in what is affectionately known as the “breadbasket of the Cape”. Riders will be able to stop off at Cape Agulhas, the southernmost tip of Africa, take in the historic town of Elim, sample the wines of the aptly named Hemel-en-Aarde Valley, visit the Kogelberg biosphere and tuck into delicious fare at the famous Peregrine farm stall or the Elgin Railway Market.

The Ministry of Economic Opportunities launched the cycle routes as part of the Project Khulisa strategy to grow the tourism sector and create new jobs.

Schäfer said: “The routes are designed in such a way that they will take riders through many of the Western Cape’s small towns and really show off those hidden gems.”

“Riders are encouraged to make use of local accommodation and hospitality establishments. We encourage riders to support the local businesses in these towns, whether it be a bike shop, a coffee shop or a pharmacy.

“In that way we will be able to grow these businesses so that they can support more jobs.”

The Western Cape is already home to several high profile cycling events including the Cape Town Cycle Tour, the Absa Cape Epic and others, which together bring in more than R1 billion in revenue.

By focusing on also developing leisure cycling as a tourism initiative, the Western Cape is positioning itself as the premier cycling destination in Africa.

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