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Breweries launches online bottle store

FIRSTI is South Africa’s first ever USSD click-and-collect solution, which will allow consumers the ability to purchase their alcohol from the safety and comfort of their homes.

As the entire world transitions to contactless dining and shopping, South African Breweries is gearing up for the same reliance on technology in order to bridge the gap between consumer and product.

“With Firsti, we want to reaffirm our commitment to assisting government’s efforts to contain the spread of Covid-19 and prioritise the safety of our customers and retailer partners,” says Zoleka Lisa, Vice President of Corporate Affairs at SAB.

Firsti is unique and as a fully USSD solution, it allows users without a smartphone or data/internet connection to use the platform, by simply dialing {*120*464#}. As a data lite e-commerce solution, Firsti is an inclusive platform on which consumers can buy alcohol as an individual or sell it as an outlet.

Consumers select products they would like, place the orders and the taverns they want to collect from as well as a time slot for collection. On arrival, you will have to present your identity document and the confirmation message which you receive on your phone after the order was placed. – REPORTER

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