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Tech savvy bird watching app wins top award

A bird app which boasts a vast source of comprehensive information on over 6 500 South African birds, including vivid images and over 1 700 comprehensive and clear bird calls, was named the most tech savvy and innovative application of the year.

BirdPro, has won the MTN Business App of the Year Award as the Most Innovative Solution for 2020. Photo:SUPPLIED

The MTN Business App of the Year Awards, which took place virtually for the first time, annually celebrates the very best of South Africa’s app development talent. The winner of the Most Innovative Solution for 2020 is BirdPro, the ultimate app for the many bird watching enthusiasts in South Africa that provides users with the most sophisticated identification tool on the market.

Names of birds are available in 16 languages, including all native South African languages as well as German, French and Portuguese.

This entry, submitted by Herman Van den Berg, surpassed all other submissions for being a truly ground-breaking, first-to-market solution.

“BirdPro was born from a passion for the wildlife of South Africa and the urge to create something unique for novice birders as well as enthusiasts. Our aim was to create a sophisticated and modern app which not only provides all the information a birder would need about birds, but also help users to identify a bird,” says Van den Berg who took three years to develop this app.

“We also want to aid in combating the deterioration of biodiversity in the South Africa and ultimately the world, and what better way to do it than helping people identify and appreciate what we have around us,” he says.

Combining his background as a mechanical engineer and extensive experience in software development with his lifelong enthusiasm for wildlife and photography, Van den Berg was able to use many of the skills he has built up over the years to be able to create the identification function in BirdPro.

Van den Berg’s team have many exciting ideas in the pipeline, many of which have been requested by BirdPro users. Some of these include expanding the app to cover birds of neighbouring countries, adding more advanced sightings functionality and more identification features, to name but a few.

This year saw an unprecedented 726 entries into these awards, 146 of which were apps submitted for Most Innovative Solution. For the second year running, IDEMIA is sponsoring this award.

(Issued: CreativeSpaceMedia)

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