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Using social media in business

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In all, 22 people attended the two-day social media workshop presented by Spottmedia. Photo:
In all, 22 people attended the two-day social media workshop presented by Spottmedia. Photo:

Giving people a broad overview of the social media industry, channels that exist and how they are able to use it for an existing or new business.

Approached by iKasiMedia, Spottmedia was invited to host a two-day workshop earlier this month, equipping learners with the necessary skills of the digital and social media world. The workshop took place at Ganzekraal Resort and 22 people between 18 to 35 attended. Spottmedia founder Rucien Petersen says the workshop included a balance between theory and practice (individual and group based), giving participants an opportunity to apply what they were taught.

As for how important it is that people learn more about marketing and social media for business, Petersen says marketing is an important element that helped people to grow their personal or business brand. “If you want people to know about your offering, you need to implement some sort of marketing tactic to increase awareness and to generate sales,” said Petersen.

“Due to the growth and constant changing landscape of digital marketing, it has become imperative for business owners and individuals to equip themselves with knowledge about marketing and social media so that they can remain relevant to their audience and target market.”

The core message he wanted to leave with the group is an understanding of how a business can benefit from using social media when used effectively and how it can use these to build their own personal brands.

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